People want to feel good. No Big Deal enables businesses to make people feel great. How? by aligning business KPIs to instinctive consumer drives for wellbeing, discovery, and achievement. No Big Deal is a B2B2C software platform where businesses offer discounted or free products and services to end users who complete physical or mental challenges.
The underlying principles supporting the project are Behavioural Economics and Game Theory, Marketing Strategy, and Gamification.